Are you using your Print Materials to drive Web Traffic?

In this blog we are going to explore the 2 best ways of driving internet traffic to your social media sites such as Twitter and Facebook as well as your own website using your printed materials such as Leaflets and Business Cards.

1. Including Your Links on your Printed Materials:

By adding the various URL's to your printed material it is cutting out the need for people to search for you on sites such as google and therefore it is delivering traffic straight to your website. Always include Links to your Twitter, Facebook and even your Linkedin page on all Business Cards & Leaflets to let people know you are there.

2. Create a QR Code and add it to your Printed Materials

If you don't know what a QR Code is then i will explain it simply. A QR code is a barcode that can be scanned by a Smart Phone such as a iphone. When the QR Code is scanned it takes you directly to your website. To create a QR code go to www.qrcode.kaywa.com/ There are free apps such as QR Reader for iphone that can be used to scan QR Codes.
So the Benefit of a QR code is that it takes people directly to your website without having to put in the web address yourself. The benefits for this on a flyer are obvious. If you have a special offer you can create a QR Code which links to this offer, making it much easier for customers to order direct from your Website. You can also use QR codes to Link to your social Media sites such as Twitter & Facebook.

These are a couple of ways to increase Traffic to your website throught Printed Materials. For more info on this give us a ring on 01202 882277 or wing us a comment below.