Some Print Industry Jargon Busting

These are phrases that we refer to alot in the Print Industry when dealing with issues regarding artwork supplied to us so we thought we would give you a further insight in this blog to explain the terms and help you create a lovely print ready PDF which could save you money on your Print!

Bleed – Bleed is a printing term that refers to printing that goes beyond the edge of the sheet after trimming. The bleed is the part on the side of your document that gives the printer that small amount of space to move around paper and design inconsistencies.

DPI – Dots (or pixels) per Inch; Resolution that varies across media. For print, image files are optimized at 300 DPI. For the Web (GIF and JPEG file formats), files are optimized at 72 DPI, the number of pixels across one inch of most monitors.

Crop Marks – A set of horizontal and vertical lines which indicate where a photograph, illustration, or page should be eliminated or trimmed.

RGB – Red – Green – Blue: the three colors in the color scheme of an illustration on screen. This is not suitable for printing.

CMYK – The CMYK color model (process color, four color) is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key black. Suitable color mode for printing.

Hope this blog has been useful in explaining some of the Terms of the Printing Trade.

If you need any guidance on any of these terms you can always drop in and see us at 14/15 Mill Lane Wimborne, Dorset which is roughly a 10 minute Drive from Poole or Bournemouth! or Give us a ring on 01202 882277

Make Sure Your Business Cards Stand Out

In this post i am going to outline the best ways to make your Business Card stand out by avoiding the the most common pitfalls associated with Business Card Design.
A Business Card is often reffered to as a silent salesperson, and if a business card is acting as a Salesperson for your business the appearance of the card needs to be right if someone is going to remember you for the right reasons.
There are a number of factors that can dampen the effect of your Business Card, such as:

• Having a Card that Blends in with All the Rest
• Having a Business Card that does'nt make what Your Company does Clear
  
• Not Providing a Unique Selling Proposition
• Using an Oversized Card
• Print that is too Small
• A Cluttered Card
• Inadequate or Poor Use of Color

So to maximise the effect of your Business Card make sure you avoid the pitfalls above.
But above all the success of a Business Card not only depends on effective design but amount that you hand out! So to make the most out of your Business Card make sure you get to as many many networking events as possible to expand your contacts!