Monday, 22 August 2011

Canford Bottom Roundabout Scheme


Wimborne Businesses are shocked at the Go Ahead to the A31, Canford Bottom Roundabout scheme.

Wimborne BID Chairman Chris Slocock said “there has been a conspiracy of circumstances by those in power - £5.7 million and months of disruption for Wimborne and 72 traffic lights - all happening to save a few minutes for the Olympic committee journey from London to Weymouth during the Olympics in 2012.

“Yes we want the A31 improved, but we need adequate public consultation and the right scheme. The current proposals are too complicated and still retain a single carriage way and the road works will be happening at the same time as the Wimborne Town Centre scheme. Wimborne is facing months of combined disruption at a time in the economy when businesses are fighting for survival – business owners are threatening further action to stop the scheme,” added Chris.

Wednesday, 17 August 2011

What Is Digital Embossing?

In the Print Industry there are more and more ways of making your print have impact with the target market. The latest sensation is Digital Embossing. But what is Digital Embossing? Here's a definition. 

Digital Embossing is a post print process which applies a high build varnish patented ink jet technology.The varnish is flash cured to form a hard crystal clear raise. Digital embossing gives a finish which may initially be compared to spot UV varnishing. But it is better, ten times better, because the ‘lift’ is more than 500 microns (0.5mm) which gives the effect of embossing your work.

So essentially Digital Embossing is a technique that can raise parts of an image on something such as a leaflet so that it has a raised texture when you touch it. This can be applied as a great marketing tool for campaigns that use printed materials.

For example in the Picture below the basketball is digitally embossed so little circles are raised so that the print has the same texture as a real Basketball. Also on this example the water droplets are raised to give the effect of water droplets on the page.



The scope for creativity is huge with Digital Embossing and it really does add another dimension to your printed marketing campaigns.

For more info about Digital embossing wing us a tweet to @minster_press on twitter or visit www.printsolutions.co.uk or you call always call us on 01202 882277